More traffic. More sales. One system.
We build FFL websites and marketing that move inventory and drive foot traffic. No cookie-cutter sites—just a system that sells.
The Problem
Does this sound familiar?
- Your website barely brings in sales or leads
- You know you're leaving money on the table and losing ground to competitors.
- Shelves are full of guns and gear that aren't moving
- You're stuck relying on the local economy and word of mouth instead of consistent sales.
- MAP pricing and online competition are squeezing margins
- You're forced to compete on price instead of value, and it feels like you're racing to the bottom.
- Foot traffic has slowed down
- What used to be your go-to revenue drivers are now hit-or-miss.
- Too many tools with no clear system
- POS, website, distributors, social media... it feels like you're always patching leaks instead of actually growing.
- Working harder but barely paying yourself
- The business eats up your time, but it doesn't give you the freedom or income you expected.
The RJ Webworks Difference
We build complete systems that solve these challenges.
- Custom FFL Websites
- Built to move inventory, stay compliant, and actually convert visitors into buyers.
- SEO & Paid Traffic
- Get found by local (& national) buyers and drive new foot traffic, while retargeting people who don't buy right away.
- Marketing Automation
- Turn even a small email or SMS list into consistent sales with proven campaigns and templates.
- E-commerce Integration
- Connect with distributor feeds, manage inventory, and process orders seamlessly.
- Local Marketing
- Drive foot traffic to your store with local SEO, Google Ads, and community-focused campaigns.
- Ongoing Support
- We don't just hand you tools and walk away. You'll have ongoing coaching, marketing support, and growth strategies.
Ad Management — $500/mo. Unlimited platforms.
We run your ads so you get more leads. Google, Meta, and more. One flat rate.
How it works
We map out your plan, build your system, then grow with you.
- 01Book a Discovery Call
Tell us where your business is now and where you want it to be. We'll map out the exact plan to help you get there.
- 02System Build
We set up your website and marketing systems so you can start selling right away. During this time, you'll also be training and getting coached on the tools.
- 03Ongoing Growth
With your full system live, we work alongside you through coaching, SEO, ads, and direct marketing to consistently drive more online sales, fill your store, and grow your business long-term.
Trusted by Dealers Nationwide
From home-based FFLs to multi-million-dollar retail shops and ranges, our systems help dealers sell more guns & gear, drive foot traffic, and grow with confidence.
"Great customer service, professional and attention to detail is how I would describe RJ Webworks. Their recommendations generated more traffic which equaled more sales! They will be my go-to company for web site development, marketing, and any future projects."
Jason D.
Owner, Resilient Arms
"RJ Webworks did an amazing rebuild of our company website. It started as a beginner level website, and they turned it into a very professional and easy to use website. Along the way, they assisted us in our photography settings to get quality photos, and helped us put into words what needed to be said, and in a very professional manner. I highly recommend them."
Dallas M.
Owner, San Diego Guns
"The team absolutely killed my site. I went from doing maybe $3–4K a month to $33K in just three months, and now I'm consistently over $10K a month. Anytime I've had an issue, their team fixed it within minutes. You don't find that kind of support in this industry."
Dalton W.
Owner, Vital Defense
We've Got Answers
We get it, choosing the right system is a big decision. Here are answers to the most common questions FFL dealers ask us.
- How soon can I start making sales?
- You can start using our marketing tools right away. Even before your new site is complete, you can drive sales through follow-ups, SMS, reviews, and automations.
- Do I need a website to get started?
- No. You can begin using our marketing tools immediately. Once your new website is finished, the system connects everything together for full impact.
- What if I already have a website?
- We typically rebuild to ensure everything runs smoothly, integrates properly, and gives you the best chance at long-term growth. We can discuss your specific situation during your discovery call.
- How long does it take to get everything built?
- Most builds take 60–90 days depending on complexity. But you won't just be waiting. You'll have access to marketing tools and your website backend during the process, so you can start training, getting coached, and even making sales while we finalize your full system.
- What kind of ongoing support do I get?
- We don't just hand you tools and walk away. You'll have ongoing coaching, marketing support, and growth strategies alongside you the entire way. Plus, our Care Plan covers the technical side (hosting, updates, security, and maintenance) so your system stays fast, secure, and reliable.
- How much does it cost?
- Our pricing is straightforward: $1,000 for the first month (includes setup and initial build), followed by 12 months at $150/month. This covers your custom website, marketing systems, ongoing support, and all the tools you need to grow your business. Most dealers see ROI within the first few months.
Ready to grow?
Let's map out your plan. Book a call and we'll show you exactly how we can help your shop sell more.