Growth marketing agency · Websites · Paid media · Lead generation
Call or text716-785-8058RJ Webworks
More traffic. More sales. One system.
We build FFL websites and marketing that move inventory and drive foot traffic. No cookie-cutter sites, just a system that sells.
- by FFL dealers
- 4.9/5 Rated
- 50+ FFL businesses
- Trusted by
- Systems for dealers
- Top-Rated
The problem
Does this sound familiar?
Your website barely brings in sales or leads
You know you're leaving money on the table and losing ground to competitors.
Shelves full of guns and gear that aren't moving
You're stuck relying on the local economy and word of mouth instead of consistent sales.
MAP pricing and online competition squeeze margins
You're forced to compete on price instead of value, and it feels like a race to the bottom.
Foot traffic has slowed down
What used to be your go-to revenue drivers are now hit-or-miss.
Too many tools with no clear system
POS, website, distributors, social media... it feels like you're always patching leaks instead of growing.
Working harder but barely paying yourself
The business eats up your time but doesn't give you the freedom or income you expected.
What we build
What we build for you.
01
Custom FFL Websites
Built to move inventory, stay compliant, and actually convert visitors into buyers.
02
SEO & Paid Traffic
Get found by local and national buyers. Drive new foot traffic while retargeting people who don't buy right away.
03
Marketing Automation
Turn even a small email or SMS list into consistent sales with proven campaigns and templates.
04
E-commerce Integration
Connect with distributor feeds, manage inventory, and process orders seamlessly.
05
Local Marketing
Drive foot traffic to your store with local SEO, Google Ads, and community-focused campaigns.
06
Ongoing Support
We don't just hand you tools and walk away. You get ongoing coaching, marketing support, and growth strategies.
Paid media. Every platform, one flat rate.
Google, Meta, and more, run by the team that buys media for our own brands.
How it works
Plan it, build it, grow it.
We map out your plan, build your system, then stay on to scale it.
01
Book a Discovery Call
Tell us where your business is now and where you want it to be. We'll map out the exact plan to help you get there.
02
System Build
We set up your website and marketing systems so you can start selling right away. You'll also be training and getting coached on the tools.
03
Ongoing Growth
With your full system live, we work alongside you through coaching, SEO, ads, and direct marketing to consistently drive more sales and grow your business.
Client results
Trusted by Dealers Nationwide
From home-based FFLs to multi-million-dollar shops, our systems help dealers sell more guns, drive foot traffic, and grow with confidence.
“Great customer service, professional and attention to detail. Their recommendations generated more traffic which equaled more sales! They will be my go-to company for website development, marketing, and any future projects.”
Jason D.
Owner, Resilient Arms
“RJ Webworks did an amazing rebuild of our company website. It started as a beginner-level website, and they turned it into a very professional and easy to use website. I highly recommend them.”
Dallas M.
Owner, San Diego Guns
“The team absolutely killed my site. I went from doing maybe $3-4K a month to $33K in just three months. Anytime I've had an issue, their team fixed it within minutes.”
Dalton W.
Owner, Vital Defense
FAQ
We've got answers.
Choosing the right system is a big decision. Here are answers to the most common questions FFL dealers ask us.
- How soon can I start making sales?
- You can start using our marketing tools right away. Even before your new site is complete, you can drive sales through follow-ups, SMS, reviews, and automations.
- Do I need a website to get started?
- No. You can begin using our marketing tools immediately. Once your new website is finished, the system connects everything together for full impact.
- What if I already have a website?
- We typically rebuild to ensure everything integrates properly and gives you the best chance at long-term growth. We can discuss your situation during your discovery call.
- How long does it take to get everything built?
- Most builds take 60 to 90 days depending on complexity. But you won't just be waiting. You'll have access to marketing tools during the process so you can start training and even making sales.
- What kind of ongoing support do I get?
- You get ongoing coaching, marketing support, and growth strategies. Plus our Care Plan covers the technical side (hosting, updates, security, and maintenance) so your system stays fast, secure, and reliable.
- How much does it cost?
- Our pricing is straightforward: $1,000 for the first month (includes setup and initial build), followed by 12 months at $150/month. This covers your custom website, marketing systems, ongoing support, and all the tools you need. Most dealers see ROI within the first few months.
Ready to grow?
Book a strategy call or pick up the phone. We will show you exactly where your next customers come from.